Sunday, 01 August 2010




PARIS, REDMOND, Wash. and DETROIT, June 22 /PRNewswire-FirstCall/ -- Chevrolet and Microsoft Advertising demonstrated at the 2010 Cannes Lions International Advertising Festival today an example of the first multiscreen advertising campaign that incorporates Kinect for Xbox 360 as a way to promote the Chevrolet Volt electric car launch later this year. Formerly called "Project Natal," Kinect for Xbox 360 delivers a whole new way to play, with controller-free games and entertainment. For...
Full Story: redOrbit



 

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